Tatuaje Little Boris Returns Next Week, Heading Nationwide Later This Month

The 2018 version of the Tatuaje Little Boris will be on sale next week.

Corona Cigar Co. will take delivery of the second release of Little Boris, a 5 1/2 x 49 robusto that was originally released in 2012.

The cigar is a smaller version of the Tatuaje The Boris, a 7 x 49 double corona, that used an Ecuadorian Sumatra wrapper over Nicaraguan fillers. The Boris was the first of what was supposed to be a larger project called Actor Series, a sister project to Tatauje’s famed Monster Series.

This particular cigar actually came about because of a trademark regarding the Boris name. Tatuaje’s Pete Johnson wanted to use the Boris name, but the trademark was already registered and in use by Corona Cigar Co. Johnson asked Corona owner Jeff Borysiewicz if he could use the name and Borysiewicz agreed, but only if Johnson then created an exclusive cigar for him.

That cigar debuted in 2012 with 500 boxes of 10 cigars produced.

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This time around there will be 1,500 boxes of 10 cigars with an MSRP of $10 per cigar, but Corona is only getting 1,000 boxes. Johnson said he will select 20 “random retailers” who will receive the remaining 500 boxes. Those shipments will happen later in the month.

The two releases are differentiated by the bands. The original release featured black text on a white background; the 2018 release has white text on a black background.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.