Southern Draw Begins Shipping Revamped Morning Glory and Evening Primrose Lines

Southern Draw Cigars has begun shipping the new look for its Morning Glory and Evening Primrose lines, and with the new packaging come three new sizes.

Both lines are getting the same three vitolas, which come from retailers’ requests for best-selling vitolas:

• Southern Draw Morning Glory / Evening Primrose Robusto (5 1/2 x 54) — $11.14 (Box of 20, $222.80)
• Southern Draw Morning Glory / Evening Primrose Toro (6 x 52) — $11.64 (Box of 20, $232.80)
• Southern Draw Morning Glory / Evening Primrose Gordo (6 1/2 x 60) — $12.87 (Box of 20, $257.40)

The pricing for the lines kicks off a return to what the company calls a simple pricing model where its core lines share the same pricing structure.

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“The final vitolas have been chosen after careful consideration – logical – the 20-count boxes to keep ’em affordable and in the best-selling sizes as requested by our valued retail partners,” the company wrote when the changes were announced in mid-September.

The lines were previously sold in 10-count boxes.

While Evening Promise and Morning Glory are getting new vitolas, the original sizes will remain available as an exclusive to retailers who place a minimum order for them.

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Morning Glory was announced in early October 2022, debuting at Cigars International in two sizes that wouldn’t be part of the regular release: a 6 1/2 x 46 lonsdale and a 6 3/4 x 52 box-pressed perfecto. When the line got its widespread release in early 2023, it expanded to three sizes:

• Southern Draw Morning Glory Rothschild (4 3/4 x 50)
• Southern Draw Morning Glory Short Churchill (6 1/2 x 48)
• Southern Draw Morning Glory Diadema (6 3/4 x 52)

The blend remained the same, though, using a light-colored, Connecticut-grown claro wrapper, a Nicaraguan-grown habano hybrid, and a filler made up of Nicaraguan corojo 99 and criollo 98. When Morning Glory was announced, the company said that it used six tobaccos to create its gentlest blend, “resulting in an incomparable brown butter flavor somewhere between subtly toasty and elegantly nutty while remaining classically smooth, intentionally delivering a medium intensity that will be easy for most to enjoy.”

As with the majority of Southern Draw’s lines, Morning Glory gets its name from a flowering plant; in this case, the morning glory plant gets its name as it blooms in the early morning before closing in the mid-afternoon. Each bloom only opens once, as it produces seeds and the vine produces only new flowers for the following morning.

“Each bloom, and in our case, each cigar is a symbol of hope and the fresh start we embrace with each new sunrise that is granted,” the company wrote in a press release.

Evening Primrose debuted later that month, also as a new regular production core line. It, too, had its initial launch at Cigars International before becoming widely available in early 2023, and used the same 6 1/2 x 46 lonsdale and a 6 3/4 x 52 box-pressed perfecto sizes for its debut.

The blend features a Mexican San Andrés maduro wrapper, a 7th priming Ecuadorian Sumatra binder, and a filler that is half Honduran, a quarter Nicaraguan, and a quarter U.S.-grown ligero. The company created the blend to offset the growing demand of the company’s Jacobs Ladder blend, saying that Evening Primrose is more flavor-forward and does not deliver the molasses sweetness of the broadleaf. “The Evening Primrose will likely be considered by most as more robust than the Jacobs Ladder, however, distinctly different, and equal to the task of placement in our growing family of blends,” the company wrote in a press release when the line was announced.

It debuted in the same three box-pressed sizes as Morning Glory:

• Southern Draw Evening Primrose Rothschild (4 3/4 x 50)
• Southern Draw Evening Primrose Short Churchill (6 1/2 x 48)
• Southern Draw Evening Primrose Diadema (6 3/4 x 52)

The Southern Draw Evening Primrose gets its name from one of the first flowers to bloom in the spring, which is known for only blooming in the evening and remaining open until early in the morning the following day.