Sindicato Bringing Back Particulares Brand at IPCPR 2016

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In 1935, Segundo Lopez filed a registration in Cuba for a new brand, Montecristo. A short time later, Lopez sold his Particulares factory and the brand to Alonso Menendez. While the new owner would help make Montecristo one of the most iconic cigars, at the time, Menendez had two far more successful brands—Byron and Particulares.

Now, the latter will return to the U.S. market.

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Sindicato Cigar Group will debut the new Particulares at next month’s IPCPR Convention & Trade Show. It actually uses artwork from the vista of the old Particulares brand, although it’s been placed on both the outside and inside the lid.

Particulares

Particulares has been sold in batches over the years under the Particulares Reserva name. The brand is still owned by Casa Fernández, who purchased the rights to it from Pedro Martín in the early 2000s, but Sindicato will be the exclusive distributor and marketer for Particulares.

It should come as no surprise that it will be produced by Casa Fernández/AGANORSA at the company’s Tabacos Valle de Jalapa S.A. factory.

Jim Colucci, president and ceo of Sindicato, told halfwheel he was aiming for a medium to medium-plus cigar. He settled on an old blend the factory had previously created. It’s a Nicaraguan puro that will be offered in six sizes: Robusto (5 x 52),  Corona Gorda (5 1/2 x 48), Delicioso (6 x 54), No.1 (6 1/4 x 48), Belvederes (7 x 52) and Sesenta (6 x 60).

Suggested retail pricing is expected to be between $7.50-9.95 per cigar.

Colucci told halfwheel the cigars will begin shipping in the last week of July or first week of August.

The 2016 IPCPR Convention & Trade Show begins July 25 in Las Vegas.

A previous version identified one of the brands created by Menendez as Bryon instead of Byron. We regret the error.

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NullDavidoff is the official sponsor of halfwheel's coverage of the 2016 IPCPR Convention & Trade Show.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.
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