In 1935, Segundo Lopez filed a registration in Cuba for a new brand, Montecristo. A short time later, Lopez sold his Particulares factory and the brand to Alonso Menendez. While the new owner would help make Montecristo one of the most iconic cigars, at the time, Menendez had two far more successful brands—Byron and Particulares.
Now, the latter will return to the U.S. market.
Sindicato Cigar Group will debut the new Particulares at next month’s IPCPR Convention & Trade Show. It actually uses artwork from the vista of the old Particulares brand, although it’s been placed on both the outside and inside the lid.
Particulares has been sold in batches over the years under the Particulares Reserva name. The brand is still owned by Casa Fernández, who purchased the rights to it from Pedro Martín in the early 2000s, but Sindicato will be the exclusive distributor and marketer for Particulares.
It should come as no surprise that it will be produced by Casa Fernández/AGANORSA at the company’s Tabacos Valle de Jalapa S.A. factory.
Jim Colucci, president and ceo of Sindicato, told halfwheel he was aiming for a medium to medium-plus cigar. He settled on an old blend the factory had previously created. It’s a Nicaraguan puro that will be offered in six sizes: Robusto (5 x 52), Corona Gorda (5 1/2 x 48), Delicioso (6 x 54), No.1 (6 1/4 x 48), Belvederes (7 x 52) and Sesenta (6 x 60).
Suggested retail pricing is expected to be between $7.50-9.95 per cigar.
Colucci told halfwheel the cigars will begin shipping in the last week of July or first week of August.
The 2016 IPCPR Convention & Trade Show begins July 25 in Las Vegas.
A previous version identified one of the brands created by Menendez as Bryon instead of Byron. We regret the error.