Mombacho Cigars S.A. has announced Shahriar “Shar” Broumand as the company’s new president.

The move was effective April 1.

Broumand’s cigar experience has been as a partner in En Fuego Cigars & Lounge in Las Vegas, Nev. His LinkedIn page indicates that he was most recently sip of global sales mangled series at Venty, a company that specializes in enterprise technology. HIs previous experience also includes working for the Royal Bank of Scotland as well as founding BrainNet, Inc., which was eventually sold to KPMG.

“I am excited to be joining Mombacho to lead such a dedicated and passionate team,” said Broumand, in a press release. “Since 2006 Mombacho has established itself as one of the world’s great cigar brands and with the recent opening of their world-class factory in Granada they are positioned for future growth in an ever-changing cigar industry. This is one of the most exciting and unique opportunities in the industry today and I’m very honored to be a part of it.”

Mombacho Cigars S.A. produces cigars at its Casa Favilli factory in Granada, Nicaragua. It’s cigars are sold under the Tierra Volcan name in the U.S. and distributed by RoMa Craft Tobac.

“We are very pleased and honored to officially welcome Shar to the Mombacho family,” said Cameron Heaps and Markus Raty, Mombacho co-founders in a press release. “Shar has extensive experience as an internationally respected business builder, he is an avid cigar enthusiast, has wide-ranging relationships within the industry and most importantly embodies the core values that define Mombacho Cigars.”

Avatar photo

Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.