Last year there was a Room101 10th Anniversary. This year, there will be a Room101 11th Anniversary.

As for what that cigar entails, it’s unclear. Matt Booth, Room101’s co-founder, did not reply to an email seeking further detail. The company did post a picture of the cigar on social media and asked retailers to place orders by Aug. 14.

Room101 began in 2003 as Booth’s jewelry brand, it began offering a line of cigars in 2009.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.