When Room101 announced its Ichiban Series, it seemed only fitting that if there was going to be a lancero, it would head to Houston, Texas. The store is STOGIES World Class Cigars, a retailer which has made it known that it enjoys selling lanceros.
The Room101 Ichiban Mutante measures 7 x 38. It’s the fourth of a planned eight-cigar series that sees eight different retailers each receive a single size of the same blend: an Ecuadorian wrapper, Nicaraguan criollo 98 binder and Nicaraguan corojo 99 fillers.
“It is my honor to continue to grow the custom side of our business with Jorge, a true friend,” said Matt Booth of Room101 to halfwheel. “Looking forward to another victory for Room101 and Stogies with this installment of Ichiban. Taintinium Phosphate: our secret ingredient.”
Smokin’ Joe’s & Old City Cigar received the Tiburon (6 x 44), Cigar Realm received the Roxxo (4 x 48) and Doc James Cigars received the Ranfla (6 1/2 x 30/50/19).
STOGIES World Class Cigars received 600 boxes of 10 cigars. Pricing is set at $9 per cigar.
This is not the first time STOGIES has received a Room101 lancero. In 2013, the Houston-based retailer received the Room101 Namakubi Ecuador H-Town Lancero as part of its H-Town Lancero Series. STOGIES co-owner Jorge Ahued told halfwheel that the Ichiban Mutante is not part of that series.
Room101 is distributed by Davidoff of Geneva USA.