The latest version of the Room101 Farce brand has begun arriving in stores.
During the last week of October, General Cigar Co. began shipping the Room101 Farce Nicaragua, a new three-size line that is made entirely of Nicaraguan tobaccos. Unlike the original Farce, which is made at Tabacalera William Ventura, the Farce Nicaragua is made at Joya de Nicaragua, which Room101 has worked with it on a small number of projects.
It is debuting in three sizes:
- Room101 Farce Robusto (5 1/4 x 50) — $11.70 (Boxes of 20, $234)
- Room101 Farce Toro (6 x 52) — $12.80 (Boxes of 20, $256)
- Room101 Farce Gordo (6 x 60) — $13.90 (Boxes of 20, $278)
Joya de Nicaragua is also making the Room101 The Big Payback Nicaragua, one of three new Nicaraguan puros that Room101 announced this summer. The Farce line debuted in 2018 and has since been offered in Connecticut and Maduro variants.
Scandinavian Tobacco Group, the parent of General Cigar Co., purchased the Room101 cigar brand in June. Matt Booth, Room101’s founder, is now serving as creative director for STG.