Romeo y Julieta Wide Churchills Humidor Heading to Duty-Free and Travel Retail
Habanos S.A. has announced the new Romeo y Julieta Wide Churchills Humidor, a new packaging option that will be sold exclusively through the duty-free and travel retail sector.
The cigars inside the box are the same as the regular production Romeo y Julieta Wide Churchills introduced in 2010, meaning a 5 1/8 (130mm) x 55 robusto gordo that has become one of the marca’s signature sizes. What is new is the packaging, a humidor that Habanos S.A. describes as both elegant and practical, and which holds 20 cigars.
The new humidor was announced as part of the Habanos Premier, a virtual event held this week for the duty-free and travel retail sector.
A shipping date has not yet been announced. Pricing will vary from market to market.
In addition to the humidor replacing the box, the cigars themselves will have a slightly different appearance. Habanos S.A. has added a foot band to the cigars sold in the humidor, something that is not found on the regular production version of the cigars.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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