Rick Ardito Named National Sales Director for Veritas Cigars

“I’ve known ‘Jollibee’ Weber (owner of Veritas Cigars) for a number of years, and instantly picked up on his joyful obsession with tobacco and blending – he’s a real ‘leaf’ kind of guy,” said Ardito in a press release. “He has a visionary and culinary approach, which you don’t always see, and he’s unfazed by the process of procuring whatever ‘leaf’ necessary to fulfill the blending vision. I’ve smoked lots of his sticks over the years, and have always picked up on that inherent ‘something extra,’ quality that I’ve always looked for in cigars – I’m speaking of that mysterious ‘small-batch’ artisanal flavor quality. When I received word concerning his recent factory expansion and his intentions to grow the company beyond mainly a private label house, we began speaking and came to mutually beneficial terms. I’m moving forward with vigor, putting together the kind of team that’ll support greater national distribution – The market needs to experience these sticks.”

The factory Ardito is referencing is Tabacalera Nuevo Nica S.A., the company’s factory, which opened in 2017.