Rick Ardito will be joining Foundation Cigar Co. as the brand manager for the company’s upcoming line, The Upsetters.
Ardito is best known for his time at Drew Estate, though he most recently served as the vp of sales and marketing for 7-20-4 Cigar Co. from 2012-2015.
Foundation Cigar Co. is of course owned by Nicholas Melillo, another former Drew Estate executive.
“I first met Rick while working at the Calabash Shoppee in 1997 and we instantly became friends.” said Melillo in a press release. “I am beyond excited to have Rick on board and leading The Upsetters with Miami Cigar Company. Rick brings an amazing energy and work ethic which makes him a perfect addition to the Foundation team.”
Ardito will be working with Miami Cigar & Co., which will be distributing The Upsetters, a new flavored line from Foundation that uses Jamaican tobacco.
“I’ve garnered invaluable experience directing and managing sales for Drew Estate during the companies’ first ten years and look forward to integrating this expertise into The Upsetter’s brand and the brand’s distribution arrangement with Miami,” said Ardito.
“My philosophy has never changed and focuses primarily upon ensuring that I’m doing my part to insert excitement and positive regard into the equation.”