Quesada Adding Casa Magna Maduro Line in November

The new Casa Magna Maduro features a blend composed of a Mexican San Andrés wrapper covering a Nicaraguan binder and filler tobaccos grown in the Dominican Republic, Nicaragua and the U.S. The cigars are being made at Quesada’s Tabacos de Exportación (TABADEX) factory in the Dominican Republic.

According to a press release, the new line will consist of five different vitolas, all packaged in 20-count boxes: three regular production sizes and two limited edition vitolas. The two limited sizes are a lancero as well as a box-pressed toro made exclusively for retail members of the Tobacconists’ Association of America (TAA).

• Casa Magna Maduro Belicoso Box Press (5 1/2 x 52) — $12 (Box of 20, $240) — Regular Production
• Casa Magna Maduro Robusto (5 x 54) — $11.50 (Box of 20, $230) — Regular Production
• Casa Magna Maduro Toro (6 1/2 x 52) — $12 (Box of 20, $240) — Regular Production
• Casa Magna Maduro TAA Toro Box Press (6 x 54) — $13 (Box of 20, $260) — 300 Boxes of 20 (6,000 Total Cigars)
• Casa Magna Maduro Lancero (7 x 40) — $13 (Box of 20, $260) — 100 Boxes of 20 (2,000 Total Cigars)

The TAA is a membership group made up of around 80 retailers and approximately 40 manufacturers that gather annually to discuss issues facing the industry and retailers. In addition, the organization holds an annual trade show—this year’s event is taking place from Oct. 20-24 in Aruba—that works on a group buying format in order to secure exclusive deals for these generally high-volume merchants. Typically, around a dozen manufacturers release new exclusive cigars for the retail members of the organization under the TAA Exclusive Series Program banner. Those manufacturers agree to give a portion of the proceeds to the organization, a minimum of $1 per cigar, previously 50 cents.

“This Casa Magna Maduro cigar is extra special for me because it was a blend that I got to work hand in hand with my father and the team this year,” said Raquel Quesada, president of Quesada Cigars, in a press release. “I’m very excited to present this maduro cigar to all of you, I’m sure that you will be very amazed as I am too.”

In an email, Enrique Tavarez, vp of sales for Quesada Cigars, told halfwheel that all five Casa Magna Maduro vitolas will begin shipping to retailers starting the first week of November.