The Longfiller Co. will be the new distributor of Quality Importers Trading Co. products in the Netherlands.
Quality Importers’ extensive portfolio includes XIKAR, Palió, Humidor Supreme, Cigar Caddy, Stinky, Hydra and other cigar accessory brands.
“Longfiller Company was founded 25 years ago with one, very simple philosophy: to represent the best of the best within the premium cigar market,” said Sasja van Horssen, founder of Longfiller Co., in a press release. “I believe we are achieving our goals: we have represented brands such as Arturo Fuente, Oliva, My Father, Joya de Nicaragua, Padron & Quesada for a very long time and have managed to build a large, loyal customer base in a country that was historically dominated by machine made cigars. For years we have searched for an accessory company with whom we count partner up with, but we never found the right fit. As they say “ good things come to those who wait.“ We have found the partnership we were looking for with Quality importers: strong brands such as Xikar, Palio and Stinky Ashtray have dominated their respective segments for years. We intend to do the same in the Netherlands with these great products.”
van Horssen also owns Van Dalen Cigar Boutique and Cigaragua, retail stores in the Netherlands.
“We are thrilled to add the Longfiller Company to our impressive team of global distributors,” said Alex Goldman, president of Quality Importers. “Sasja and his team will grow our reach within the Netherlands and provide greater access to serve the increasing consumer demand for our premium accessory brands.”
Quality Importers says that its products are distributed in more than 70 countries.
Update (March 15, 2023) — The original version of this story indicated that van Horssen owned de Graaff, which is actually owned by a different member of the family.