Press Release: New Vegueros Nears Release

June 11, 2014 — In Vuelta Abajo it is traditional for the Vegueros -the farmers who cultivate Cuban tobacco- to make their own cigars. All those who visited Vuelta Abajo, Pinar del Río, would become curious and develop a desire to taste cigars from the best tobacco land in the world.

The Vegueros brand, which was introduced in 1996, is a creation which pays tribute to all the generations of farmers who have cultivated tobacco in Pinar del Río.

Today, the Vegueros brand is produced in the “Francisco Donatién” tobacco factory, a sturdy building in Pinar del Río. First built in 1868, it was finally converted into a tobacco factory in 1961.

After more than 15 years of existence, Habanos s.a. is completely transforming the brand, whose name is so evocative and closely tied to the tobacco’s roots.

The vitolas that originally made up the brand are being replaced by 3 innovative formats that will make this brand an appealing option for those seeking Habanos with these characteristics at an intermediate segment positioning.

As well as its new image and presentation in 16-unit metal tins, the brand is introducing a blend with a medium to full flavour that will provide the smoker with an accessible, renewed, and distinct Habano in this brand so significant because of what it represents.

With a renovated blend, three vitolas have been selected. Tapados (ring gauge 46 x 120 mm), Entretiempos (ring gauge 52 x 110 mm) and Mañanitas (ring gauge 46 x 100 mm. Figurado); all three offer formats that greatly appeal to today’s smoker, while also being accessible to a wide range of smokers.

All of the brand’s vitolas are produced Totalmente a Mano Tripa Larga- Totally hand made, long filler- with a Medium to Full flavour blend.

All the three new Vegueros Sizes Will be reaching the Points of sale around the world in the following weeks

• Brand: Vegueros 
• Market Name: Entretiempos 
• Factory Name: Petit Edmundo 
• Measures: 52 ring gauge (20,64 mm) x 110 mm long 
• Presentation: Tin of 16 units
  Pack of 4 units

• Brand: Vegueros 
• Market Name: Tapados 
• Factory Name: Mareva Gruesa 
• Measures: 46 ring gauge (18,26 mm) x 120 mm long 
• Presentation: Tin of 16 units
  Pack of 4 units

• Brand: Vegueros 
• Market Name: Mañanitas 
• Factory Name: Mareva Gruesa 
• Measures: 46 ring gauge (18,26 mm) x 100 mm long. Figurado (tapered at one end) 
• Presentation: Tin of 16 units
  Pack of 4 units

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.