October 18, 2012 — Whether one is an outright cigar devotee, or only occasional puffer, you would have had to live under a rock the past decade not to take note of Alec Bradley Cigars’ trajectory rise as one of the award winning boutique cigar companies.

And like most in the cigar world (consumers and trade alike) Mad/Dash managing director Aaron Sigmond has observed with keen interest Alec Bradleyʼs continued growth, dedication and success— all of which culminated in Alec Bradley garnering the Cigar Aficionado Cigar of the Year this past January for its Prensado Churchill.

“They say do what you love, and for over twenty years I have been proud to say that Iʼve enjoyed  the distinct privilege of working for and with some of the biggest cigar companies (Altadis USA, Davidoff of Geneva Distribution, Inc and General Cigar Co.), as well as some exceptional boutique cigar brands (Bahia, Graycliff and Nat Sherman) in the world,” said Sigmond. “So it is with no small measure when I say that I am thrilled to be working once again with a client in an industry I dearly love, and doing so with a brand that I have both a great personal affection and affinity — Alec Bradley,” Says Sigmond.

“People who know Alec Bradley as a company, know that on the whole we make calculated strategic decisions, with a focus on the long-term,” says Sam Phillips, VP of Marketing for Alec Bradley. Phillips continues, “I have long been a fan of what Aaron has accomplished on the cigar media side of things with Smoke Magazine, The Cigar Report and Playboy: Book of Cigars. His intimate knowledge of, and lifelong commitment to, the cigar industry is clear and we are happy to be working with him and Mad/Dash.”

Alan Rubin, founder of Alec Bradley, has a simple take on cigars, and life in general is, “The greatest luxury in life is time. Cigars are all about the time you take for yourself and an exceptional watch is a reminder that one should never take that time for granted.” To which Sigmond replied, “And that is something that Mad/Dash is thrilled to support.”

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.