Perdomo Announces Price Increase
Last week, Perdomo began informing retailers that it would be the latest company to raise prices due to manufacturing costs, specifically the increasing costs of labor in Nicaragua. Perdomo famously refrained from raising prices after SCHIP and went so far as to lower prices on specific frontmarks as a protest to the tax, a move that has been nothing but successful for the company.
Nick Perdomo, head of Tabacalera Perdomo, took to Twitter claiming that it was only the fourth increase in 21 years:
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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