In 2009, Nick Perdomo Jr. announced that Perdomo Cigars would not only absorb the oncoming SCHIP tax, but also lower prices on some of its brands. Now, perhaps a sign of just how high some of the increases in materials and labor in Latin America are, Perdomo is raising prices on part of its portfolio.
“We don’t like to increase any price, but it is truly the very best we can do under these circumstances,” Perdomo Jr. wrote in a letter to retailers.
The Perdomo Reserve Champagne Series, Perdomo2, Perdomo Lot 23 and Nick’s Sticks will increase 25 cents for consumers. In addition, the Perdomo Habano Gordo and Grand Cru 2006 Epicure and Churchill sizes will also see a 25 cent increase. The Perdomo Tins will also see the same 25 cent increase.
Perdomo Fresco is the only other line receiving a price increase, it will be 20 cents per cigar for consumers.
The rest of the company’s lines—a total of six—will remain at their current price increase. According to the letter, this is only the fifth increase in 21 years, however, the second in as many years.
The price increases are set to take effect March 1, 2014.