At the Tobacco Plus Expo (TPE) trade show this week in Las Vegas, Abe Flores of PDR Cigars showed off updated packaging for his A. Flores 1975 Gran Reserva half corona tins, the latest in a number of updates to the company’s branding that has been going on over the past two years.
The vitola is available in the line’s four wrapper options, Desflorado, Sungrown, Maduro and Corojo 2006. It should begin showing up at retail in the next month or so.
Additionally, Flores said that his Jose Rey line, which had previously been offered only in bundles, is set to begin shipping in wood boxes. The line debuted at the 2019 IPCPR Convention & Trade Show and was displayed in similar looking boxes, though they weren’t ready for retail quite yet.
Jose Rey is a trio of sweet-tipped cigars that harken back to the early days of PDR Cigars and the retailer Don Leoncio in New Orleans, La. There are three wrapper options, Connecticut, Sumatra and Maduro, though the binder and filler are not being disclosed. Each is available in a Corona (6 x 44), Robusto (5 x 50) or Churchill (7 x 50), debuting with pricing between $5-5.60 per cigar. The new packaging will increase that cost a bit, which Flores estimated would nudge the range up to roughly $5.40 -6 per cigar.
The new packaging is slated to begin shipping in the coming month.
Finally, the company confirmed that outside of the Jose Rey change, it will not be taking a price increase in 2020. The company said it feels that there are “better ways we can increase profitability without it affecting our retailers and their consumers.”