PCA 2023: OM Cigar Co.

While OM Cigar Co. as a company has been around for a few years, this was my first time meeting owner Osvaldo Morales. He is an intense individual, not in a menacing way, but when he talks about his cigars, there is a lot of passion for the product.

Born in Miami and of Cuban heritage, Morales has been around cigars his entire life. It might seem inevitable that during a vacation to the Dominican Republic, he met up with Osvaldo Radhamés Rodríguez of Tabacalera El Artista S.R.L. and worked with his son, Radhames ‘Ram’ Rodriguez, to create his first blend.

The OM Cigar Co. booth was part of the BCA Pavilion, which meant that Morales’ area was one of the standard setups that the rest of the brands in the bigger booth space used. That said, I think it’s a great space for younger brands for multiple reasons. The clean structures gave a great area to display cigars and looked a lot cleaner than many newer company’s booths in the first year or two. Also, a big booth space like the BCA Pavilion will draw retailers in, who logically would want to see what each individual brand was offering.

While there was nothing specifically new from the company, Morales was happy to talk about his Essential Blend lines and a little bit more about the company.