For this year’s PCA Convention & Trade Show, both APS Distributors and Serino Cigar Co.—the latter of which is owned by APS and is currently a part of its booth—decided to concentrate on supporting its core releases that are already on the market.

As was the case last year, Serino and APS were located in the same booth, a long space with plenty of room for existing and potential clients to roam around and see both of the company’s products. However, the backgrounds behind the booth were upgraded in a significant way with larger logos of the different cigar brands, and there were also new, well-lit glass cases that did a good job of showing off the boxes and bundles of cigars that both companies had to offer.

Carson Serino, founder of Serino Cigar Co., told me that business for both APS and Serino has been improving monthly, a trend he expects will continue. In addition, although he was not ready to give specifics, Serino told me he expects to have at least one new release ready in time for the 2024 PCA Convention & Trade Show.

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Brooks Whittington

I have been smoking cigars for over eight years. A documentary wedding photographer by trade, I spent seven years as a photojournalist for the Dallas Morning News and the Fort Worth Star Telegram. I started the cigar blog SmokingStogie in 2008 after realizing that there was a need for a cigar blog with better photographs and more in-depth information about each release. SmokingStogie quickly became one of the more influential cigar blogs on the internet, known for reviewing preproduction, prerelease, rare, extremely hard-to-find and expensive cigars. I am a co-founder of halfwheel and now serve as an editor for halfwheel.