At every PCA/IPCPR Convention & Trade Show I have attended thus far, there has been at least one cigar company that was exhibiting for the first time. Sometimes, those companies are brand new and looking to make a splash out of the gate; other times, the company has been in business for a while, and the trade show is just another step forward in a long line of steps that have already passed. Despite founding his company 10 years ago, this was Javier Ceron’s—owner of Ceron Premium Cigars—first PCA as an exhibitor, but he told me it would most likely not be his last.

The Ceron booth was one of the more intimate that I covered this year, but it was well laid out, and—more importantly for me—the products were nicely lit. However, the most impressive thing was Javier himself: suave and full of energy, he bounced from client to client with a confidence that I could only envy.

Ceron has a long-time relationship with Francisco Almonte, owner of Tabacalera DBL, so it is no surprise that all of Ceron’s cigars are produced at the Dominican Republic-based factory. For his first PCA Convention & Trade Show, Ceron was showing off his 7 x 38 lancero vitola in the Sumatra line, which also includes a belicoso, robusto, toro and toro gordo.

Ceron Sumatra Lancero (2023)

Like the lancero vitola in Ceron’s San Andres line, the Sumatra Lancero is not a specific limited edition. Ceron told me that it is a production size that is rolled and sold every year as time and resources allow and that the latest incarnation is scheduled to ship to retailers in November.

  • Wrapper: Ecuador (Sumatra)
  • Binder: Ecuador
  • Filler: Dominican Republic & Nicaragua
  • Ceron Sumatra Lancero (2023) — $15.20 (Box of 10, $151.98)

Production: Regular Production

Release Date: November 2023

Overall Score

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Brooks Whittington

I have been smoking cigars for over eight years. A documentary wedding photographer by trade, I spent seven years as a photojournalist for the Dallas Morning News and the Fort Worth Star Telegram. I started the cigar blog SmokingStogie in 2008 after realizing that there was a need for a cigar blog with better photographs and more in-depth information about each release. SmokingStogie quickly became one of the more influential cigar blogs on the internet, known for reviewing preproduction, prerelease, rare, extremely hard-to-find and expensive cigars. I am a co-founder of halfwheel and now serve as an editor for halfwheel.