The 7-20-4 booth hasn’t changed much over the years, but that’s not to say things aren’t changing with the company.
Just a few days before the show it was announced that James Shaffer was hired as the company’s new sales director.
In addition to a new sales director, there is a new PCA exclusive that will ship to stores this fall. Last year, 7-20-4 announced The Hustler Five & Dime as the 2021 PCA exclusive. Delays didn’t see that cigar reaching retailers until May of this year, which was a point of frustration for owner Kurt Kendall. Though as seems to be in every interaction I’ve had with Kendall, he had a smile on his face and a positive attitude about the situation, just happy that they were ready.
7-20-4 Gran Perfecto
This year’s PCA exclusive, meaning it is only offered to retailers who placed orders in person during the trade show, is part of 7-20-4’s original line, but in a box pressed gran perfecto size.
- Wrapper: Brazil (Mata Fina)
- Binder: Mexico (San Andrés)
- Filler: Dominican Republic & Nicaragua
- 7-20-4 Gran Perfecto (6 x 54) — $14 (Box of 10, $140)
Production: Undisclosed
Release Date: Fall 2022