Oveja Negra Brands Adds Distribution for Belgium & Luxembourg

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Oveja Negra Brands—the parent company of Black Label Trading Co. and Black Works Studio—has announced that it has added distribution for Belgium and Luxembourg via Media Rueda, B.V.

“After entering the German market a couple of years ago, we have been humbled by the incredible reception our cigars have received,” said James Brown, founder of Oveja Negra Brands. “Pieter and his partners have been amazing supporters of what we do and I’m looking forward to working with him in the Belgium market.”

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Note: halfwheel’s holding company is called Rueda Media, LLC. “half wheel” translates in Spanish to “media rueda.” Given our media nature, we opted to reverse the words because it makes more sense in English. Media Rueda, B.V. is an entirely separate entity that we are neither involved with, nor knew about until today.

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About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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