Boutiques Unified Becomes Oveja Negra Brands

Oveja Negra Brands is now official.

The company, which previously was known as Boutiques Unified, has announced its new name, a reference to the fact that its brands are produced at Fabrica Oveja Negra in Estelí, Nicaragua. Amongst those brands are Black Label Trading Co., Black Works Studio, Dissident and Emilio.

While the company has a new name, the physical distribution is still being operated by L.J. Zucca.

This is the fourth different name for the company, which began as House of Emilio. In 2016 it rebranded as Boutiques United, which quickly changed to Boutiques Unified due to a trademark concern.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.