Oliva Creates New Serie V Diadema for Europe
While it was not on display at Oliva’s booth at the European Inter-tabac trade show, Oliva has a new massive Serie V, a 9 x 52 Diadema. Oliva first introduced the size in the now discontinued Special S. Like the Special S, the 9 x 52 Serie V will be packed in boxes of ten with pricing expected to be ranging from €15.00-19.00 per cigar.
A representative from Oliva told halfwheel that 300-400 boxes will be heading to Germany and Holland sometime between the end of this month and early November.
This is the Serie V’s fourth and largest Diadema, as well as the second for Europe following 2010’s Den Bosch edition.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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