Oliva Adding NUb Lighter
If you are not a fan of NUb, you probably can stop reading.
Oliva Cigar Co., the parent of the NUb brand, is launching a new triple flame torch lighter for NUb. And it’s bold.
The lighter features a metal NUb logo that protrudes from the cylindrical body of the lighter, including an ignition which is activated when you press down on the b portion of the logo.
Ian Hummel, Oliva’s national sales manager, told halfwheel the lighter for retail around $60.
It will debut at the upcoming IPCPR Convention & Trade Show, which begins later this week in New Orleans, La.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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