Oettinger Davidoff AG has announced that it has acquired a 25% interest in Bluebell Cigars (Asia) Ltd. effective January 1, 2015. As part of the agreement, Oettinger Davidoff AG has the right to acquire a majority interest in the company over time.

In a statement issued Tuesday morning, Hans-Kristian Hoejsgaard, CEO Oettinger Davidoff AG, said that “Bluebell has been Oettinger Davidoff’s close and exclusive partner in Asia (excluding China) for almost four decades and it is thanks to Bluebell, that Asia represents our most prominent Davidoff Retail footprint anywhere in the world.” He added that the equity investment reflects both Oettinger Davidoff AG’s desire to “prolong and deepen our relationship with Bluebell as well as the critical importance of Asia to our future strategy and business growth.”

Ashley Micklewright, CEO Bluebell (Asia) Ltd. said that “our Davidoff division has been hived-off into a separate entity allowing both companies to work even closer together. This move deepens further our commitment to the Davidoff brand and cements our longstanding and successful relationship with Oettinger Davidoff “

Bluebell has been focused on the distribution of luxury brands in Asia since 1954. It remains a family company and is one of the largest luxury distributors and brand curators in Asia, representing over 50 luxury lifestyle brands in eight countries, operating 500 retail stores, and employing over 2,300 dedicated staff. The company’s portfolio of brands include fragrance and beauty, fashion apparel and accessories, jewelry and watches, homeware, lifestyle, gourmet food and cigars.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.