Noel Rojas Plans New Texas Factory

It’s not often a new cigar rolling operation opens in the U.S., but next month, Noel Rojas plans to open a small rolling operation called Rojas Cigars in the Dallas suburb of Richardson.

Rojas, the owner of the Guayacan brand, told halfwheel he plans to focus on making cigars for retailers, particularly for Texas retailers. The new factory, which is located at 500 E. Arapaho Road, will originally start with Rojas and two other rollers, but he says he plans to train more as demand picks up.

It is expected to open next month after proper licensing.

Rojas has been making private label cigars for shops for years, but the new factory will allow him to drop his minimum order—currently at 3,000 cigars—to a much lower amount.

As for Rojas’ other factory—Tabacalera New Order of the Ages in Estelí, Nicaragua—Rojas said the factory is “temporarily closed.”