Perdomo Cigars has promoted Nicholas Perdomo III to the position of national director of sales, a change that is effective immediately.

“Nicholas is more than deserving of his new position with our company,” said Nick Perdomo Jr. in a press release. “His passion, work ethic, and conviction to be the very best is inspiring.”

Since graduating from the University of Miami, the younger Perdomo has been part of the company’s in-house sales team, joining the company’s sales representatives on the road and meeting with retailers face-to-face. In addition, he has spent the bulk of his summers at the company’s factory in Nicaragua, learning the manufacturing side of the cigar industry as well.

“He gained a priceless education absorbing and learning at the hip of my late father Nick Sr., our pre-industry manager, Aristides Garcia, and our production manager, Sarah Gonzalez,” Nick Perdomo Jr. added, nothing that he never pushed his son to be in the family business. “His knowledge about cigar manufacturing, growing, curing, fermenting and aging of cigar tobacco is remarkable. He really embraced everything and simply loves every aspect of premium cigar manufacturing.”

Arthur Kemper, vice president of Perdomo Cigars, called Nicholas “open minded, passionate and persistent,” adding that he has been a part of the development of a retail sales program to help Perdomo accounts be more successful with the company’s brands. “Nicholas’ intrinsic respect for others is his greatest asset and shows his maturity beyond his years,” Kemper said in a press release.

“I am blessed to be given this opportunity,” said Nicholas. “Having my father and Arthur’s support is incredible. I look forward to working closely with our sales team and building stronger relationships with our retail partners. The future is bright for Perdomo Cigars.”

While some might consider the younger Perdomo’s lineage an advantage, his father says it was rather a disadvantage, saying that he had to be tough on him in hopes of wanting him to be respected for his own work, to just for his last name.  “Year after year, he has more than stepped up to the task, and I am so proud of him for that. Under his leadership, we have had a record January, February, March, April, and May,” said Nick Perdomo Jr. “We are all so proud of his dedication and hard work. His tenacity, passion, and focus are what we strive for every day. I know Perdomo’s future is in good hands.”

Image courtesy of Perdomo Cigars.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.