New Herrera Estelí Lines Soft Launch in Arizona This Week

Tomorrow, customers will have the chance to purchase the new Herrera Estelí Brazilian Maduro and Herrera Estelí Miami as the two new lines go on sale for the first time at events in Arizona.

Willy Herrera, Drew Estate’s master blender for who the cigars are named after, will be on hand for the events which start tomorrow at Puro Cigar Bar in Chandler. He then heads north for events at the Cedar Room in Scottsdale on Thursday and Fine Ash Cigars in Avondale on Friday.

Drew Estate expects to begin shipping the cigars nationwide next month.

As the name implies, the Herrera Estelí Brazilian Maduro uses a Brazilian mata fina wrapper over a Connecticut broadleaf binder and fillers from Nicaragua.

It’s offered in five sizes.

• Herrera Esteli Brazilian Maduro Robusto Grande (5 1/4 x 52) — $9.12 (Boxes of 25, $227.94)
• Herrera Esteli Brazilian Maduro Toro Especial (6 x 52) — $9.68 (Boxes of 25, $241.94)
• Herrera Esteli Brazilian Maduro Lonsdale (6 x 44) — $9.28 (Boxes of 25, $231.94)
• Herrera Esteli Brazilian Maduro Fino (6 x 52) — $10.80 (Boxes of 25, $269.94)
• Herrera Esteli Brazilian Maduro Short Corona Gorda (5 7/8 x 46) — $8.16 (Boxes of 25, $203.94)

The other cigar isn’t entirely new, though the concept of it being a line is. It’s the Herrera Estelí Miami, which was originally released in a single size in 2016. Now it’s back as a regular production line with updated packaging and four additional sizes.

• Herrera Esteli Miami Robusto Grande (5 x 50) — $10.99 (Boxes of 10, $109.97)
• Herrera Esteli Miami Toro Especial (6 x 52) — $11.75 (Boxes of 10, $117.47)
• Herrera Esteli Miami Lonsdale Deluxe (6 1/2 x 44) — $11.30 (Boxes of 20, $112.97)
• Herrera Esteli Miami Piramide Fino (6 1/2 x 54) — $12.75 (Boxes of 10, $127.47)
• Herrera Esteli Miami Short Corona Gorda (5 3/4 x 48) — $9.80 (Boxes of 10, $97.97)

Blend-wise it uses an Ecuadorian habano oscuro wrapper over an Ecuadorian Sumatra binder and fillers from the Dominican Republic and Nicaragua. While Drew Estate operates Nicaragua’s largest factory, this cigar is being made at a much smaller one in Miami: El Titan de Bronze, which is owned by Sandy Cobas, who is also Herrera’s mother-in-law.

In addition, Drew Estate also updated the packaging for the original Herrera Estelí Habano line and the Herrera Estelí Norteño.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.