Drew Estate has announced a major update to its Herrera Estelí brand including two new lines and a packaging update to two of the existing line.
The Herrera Estelí Brazilian Maduro uses a mata fina wrapper from Brazil over a Connecticut broadleaf binder and fillers from Nicaragua.
- Herrera Esteli Brazilian Maduro Robusto Grande (5 1/4 x 52) — $9.12 (Boxes of 25, $227.94)
- Herrera Esteli Brazilian Maduro Toro Especial (6 x 52) — $9.68 (Boxes of 25, $241.94)
- Herrera Esteli Brazilian Maduro Lonsdale (6 x 44) — $9.28 (Boxes of 25, $231.94)
- Herrera Esteli Brazilian Maduro Fino (6 x 52) — $10.80 (Boxes of 25, $269.94)
- Herrera Esteli Brazilian Maduro Short Corona Gorda (5 7/8 x 46) — $8.16 (Boxes of 25, $203.94)
The company will also be adding a full version of the Herrera Estelí Miami, which was originally released in limited quantities in 2016. That cigar uses an Ecuadorian habano oscuro wrapper over an Ecuadorian Sumatra binder and fillers from the Dominican Republic and Nicaragua.
It is being rolled at El Titan de Bronze, which is owned by Herrera’s mother-in-law, Sandra Cobras. Willy Herrera actually got his start at El Titan de Bronze before being hired on at Drew Estate. The packaging for the new version is different than the original release, notably, black bands.
The Herrera Estelí Miami is also offered in five sizes.
- Herrera Esteli Miami Robusto Grande (5 x 50) — $10.99 (Boxes of 10, $109.97)
- Herrera Esteli Miami Toro Especial (6 x 52) — $11.75 (Boxes of 10, $117.47)
- Herrera Esteli Miami Lonsdale Deluxe (6 1/2 x 44) — $11.30 (Boxes of 20, $112.97)
- Herrera Esteli Miami Piramide Fino (6 1/2 x 54) — $12.75 (Boxes of 10, $127.47)
- Herrera Esteli Miami Short Corona Gorda (5 3/4 x 48) — $9.80 (Boxes of 10, $97.97)
“The Herrera Brazilian Maduro is my expression of the floral and earthy Brazilian Mata Fina tobacco,” said Willy Herrera, master blender at Drew Estate, in a press release. “We use it typically as a binder or accent tobacco in the filler but I wanted to showcase its dynamic and unique texture. I really like the black and gold color tone of the Herrera Esteli Miami and how it fits into the brand portfolio with multiple vitola expressions in the Miami blend. Working with my family on this brand takes me back to my blending roots and sincerely excites me.”
Drew Estate has also updated packaging for the original Herrera Estelí and Norteño lines.
The new boxes are more uniform with the two new releases, and also leave space for potential FDA warning labels. As part of that change, the company announced it will no longer off the 28- and 75-count display trays or the 25-count refill bundles.