Nat Sherman Updates Timeless Bands
Nat Sherman had added a secondary band to its Timeless lines to help better distinguish the original Timeless line, which is made in the Dominican Republic, and the Timeless Nicaragua.
The original Timeless will have a red band underneath the regular band, while a black band will be placed on the Timeless Nicaragua. It’s not a secondary band in the traditional sense where the band is placed noticeably lower than the main band, rather, it’s more like how Padrón and others use two different bands to create one larger band.
“Previously, the two cigar blends in the Timeless Collection have been visually identified by their rolling style, differentiating the round cigars of the Dominican made blend from the box-pressed cigars of the Nicaraguan made blend,” said Michael Herklots, vp of retail and brand development for Nat Sherman, in a press release. “The secondary bands, however, serve to make product recognition even easier.”
Nat Sherman says the new bands are already hitting the market. The blends and boxes are staying the same.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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