My Father Changes Packaging to Three Lines & Discontinues JJ Maduro

My Father Cigars has changed packaging on its Don Pepin Garcia (Blue Label), JJ and Cuban Classic (Black Label) lines. The changes went into effect earlier this month.

“You could tell that they were from the same family before, but if you were just looking at the box it could have been made at three different factories,” said José Ortega, Vice President of Sales for My Father Cigars. “(We are) trying to unify the look.”

In addition, Ortega confirmed that Don Pepin Garcia JJ Maduro has been discontinued. This follows last year’s discontinuation of the El Rey de los Habanos line.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.