Pacific Cigar Ltd., the distributor of Habanos S.A. products in the Asia Pacific region, and Hong Kong-based auction house Madison Auction have launched a new joint venture cigar auction platform.
It will offer Madison Auction members and PCC members the opportunity to put their personal cigar collections up for auction. Potential buyers will be able to participate by invitation only, starting with Madison Auction members and PCC members from around the world.
The first auction is currently scheduled to take place near the end of the first quarter of 2022.
Madison Auction primarily serves collectors from the Asia Pacific region, but has started expansion into Europe and the United States. While fine wines are its core offering, it has also expanded into premium spirits and cigars, with plans to add more products in the near future. For Pacific Cigar, this represents a new territory as they seek to offer this new service to support their members.