Luciano Cigars has announced that Mark Reddy will be the company’s new ceo, while Ed Treviño has been promoted to vp of sales.

“Mark has been a crucial collaborator since our initial launch,” said Luciano Meirelles, president and co-founder of Luciano Cigars, via a press release. “His insightful advice and unwavering loyalty have been fundamental to our growth. As a brilliant leader, his strategic approach is already proving beneficial to our team. We’re thrilled to have him back with us.”

According to a press release from the company, Reddy brings over two decades of experience in business expansion and brand building, to the position.

“I am immensely proud of joining Luciano Cigars team,” Reddy said via a press release. “Their achievement to this point is a testament to their collective efforts, from the agriculture and tobacco production teams that produce top-quality tobacco to our sales, marketing, and distribution teams that breathe life into our brands. Luciano Cigars’ success is due to our outstanding products but mainly our supportive clients, partners, and ardent advocates. Their unwavering support inspires us to strive for excellence.”

With the change, Meirelles says he will concentrate on his role as company president and continue to play a pivotal role in guiding the business and furthering its success in the industry.

Also announced was that Ed Treviño has been promoted to the post of vice president of sales, after previously serving as the company’s director of sales. The change elevates him to a corporate leadership role and he becomes a member of the company’s board. In this new role, will concentrate on the company’s growth objectives while working with the executive leadership team.

Treviño, who joined Luciano Cigars as director of sales last year, has over three decades of experience, with the company saying that he has been instrumental in growing the Luciano Cigars client base with his sales and leadership skills, captaining six in-house reps and three brokers throughout the nation.

Charlie Minato contributed to this story.

Image courtesy of Luciano Cigars.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.