Luciano Cigars—formerly known as ACE Prime—has named Ed Treiño as the company’s new director of sales.

Treviño has worked in the cigar business for nearly three decades including a long tenure at General Cigar Co. and most recently as a regional sales representative for Crowned Heads.

“We are so proud to announce Ed Treviño has joined our team,” said Luciano Meirelles, co-founder and president of Luciano Cigars, in a press release. “Ed is a remarkable leader, whose character and humility always stand as a foundation for his leadership. It’s a gift to have him – I have no doubt about it!”

Luciano Cigars will be taking over its own distribution effective Nov. 1. Previously, Crowned Heads has been the distributor of ACE Prime. However, that distribution agreement will come to an end on Oct. 31 after an acrimonious split between the two companies.

The press release lists the Luciano Cigars’ portfolio as Fiat Lux, Luciano the Dream, Maria Lucia, Mas Igneus and MXS.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.