Luciano Cigars Announces New Lounge Program

Luciano Cigars has announced that it has a new lounge program, which will see the company’s branding added to brick-and-mortar retail lounges around the country.

The program is called the Dreamer Cigar Lounge, a nod to a cigar line the company sells by the same name. The company describes the program as “sponsoring lounges,” as the lounges are owned and operated by retailers, though branded with the Dreamer name. The first of these lounges is the recently-opened Dreamer VIP Lounge at LIT Cigar in St. Louis, while the second sponsored lounge will be at Industrial Cigar Co. in Frisco, Texas.

Beyond the branding, the lounges will also receive priority shipments of new products from the company. More involved opportunities are available, which could include furniture or even assistance with a remodel.

“This endeavor symbolizes the incredible partnership between our families and the future we are building together,” said Luciano Meirelles, founder of Luciano Cigars, in a press release. “As we venture into sponsoring lounges, our vision is to invite our clients to experience the artistry and complexity of our cigars, bringing these spaces to life through shared experiences.”

One other aspect of being a sponsored lounge is that these stores could receive exclusive cigars. For example, LIT Cigar Lounge received an exclusive version of The Dreamer cigar, a 6 1/2 x 56 toro extra. It used a different blend: a Mexican San Andrés habano hybrid wrapper over a blend of tobaccos from Chincagre, Estelí, Jalapa and Pueblo Nuevo, Nicaragua and mata fina tobacco from Brazil. That release is limited to just 1,000 cigars.

“We are truly honored to introduce ‘The Dreamer VIP Lounge,’ in conjunction with Luciano Cigars,” said Bryan Snyder, co-founder of LIT Cigar Lounge. “This exclusive space is a testament to our joint commitment to offering unparalleled premium cigar experiences, catering to those who appreciate the finer things in life. We’re thankful for the relationship with Luciano and his family, and could not have picked a better partner for this incredible space.”

While the St. Louis lounge opened on Sept. 29, Industrial’s lounge, pictured above, is not yet open.

“It is a true privilege to join forces with Luciano Cigars in introducing the Dreamer Lounge,” said Dave Frakes, co-founder of Industrial Cigar Co. “This collaboration signifies not only our deep connection with Luciano and his family but also our commitment to creating something extraordinary for our Industrial Cigars community.”

Patrick Lagreid contributed to—err, did most of the work for—this story.