At the end of this month, Liana Fuente will leave her role as vp of brand development for Arturo Fuente.
Fuente, who is the oldest daughter of Carlos “Carlito” Fuente Jr. and a fourth-generation member of the Arturo Fuente cigar company, has worked for the company for more than 15 years. In a press release, she said that she was leaving to try new things, though has not elaborated as to what those “new things” are.
“Working alongside my father was one of the most rewarding and challenging aspects of my tenure at the company,” said Fuente in a press release. “Being such a creative genius, he formed the foundations of what today is known as the Fuente Look. Along the way, I was blessed to take on the reins of so many projects and given the opportunity to originate new ones. One of our goals, especially with the fun advertising campaigns and amazing cigar accessories we were able to create, was to carry out my father’s vision of establishing Arturo Fuente as a respected and beloved global luxury brand – and I’m proud to say, we did it!”
She was hired by her grandfather, the late Carlos A. Fuente Sr., and worked in different parts of the company. Most recently, she worked out of the company’s Tampa office and focused on Arturo Fuente’s marketing efforts and its branded non-cigar products, which range from ashtrays to apparel to coffee and most recently, dog bowls.
Another notable contribution from Liana Fuente is the Arturo Fuente Rare Pink Vintage 1960’s series, which pays tribute to not only the 1960s, but also those who have suffered from breast cancer, including members of the Fuente family. Before the cigar’s release, Fuente regularly raised tens of thousands of dollars for breast cancer charities. Part of the proceeds from the sale of Rare Pinks are donated to the Breast Cancer Research Foundation.
While Liana Fuente is resigning from her position at the company, she will remain on the boards of both the C. Fuente Holdings Inc. and the Cigar Family Charitable Foundation, the joint foundation founded by the Fuente and J.C. Newman families.
“The fourth generation of my family, of which I am the eldest, is dedicated to making sure that Arturo Fuente continues to be the shining star of the industry. Although I am stepping away from my brand development role today, no one knows what the future holds – the only thing we do know for sure is that the future will always be bright because Only Fuente is Fuente!”