Lars Tetens Returns to Cigar Industry With Seven Brands

At this month’s IPCPR Convention & Trade Show, Lars Tetens will show off seven brands of cigars as part of the company’s new partnership with Alec Bradley.

All seven of the cigars are old brands from the Lars Tetens portfolio different from what Lars Tetens had been selling prior to the announcement of the Alec Bradley partnership.

The company declined to talk details about the blends of the cigars, other than to say they use a proprietary conditioning process developed by Tetens and they are rolled at Jesus Fuego’s factory in Estelí, Nicaragua.

Each of the lines features artwork by Tetens and the boxes are color-coded: blue is mild, white is medium, orange is full and red is for “Sweet N Spicy.”

Cubagua

A sweet-tipped cigar offered in three sizes.

• Lars Tetens Cubagua Robusto (5 x 50) — $8.96 (Box of 25, $224)
• Lars Tetens Cubagua Toro (6 x 50) — $11 (Box of 25, $275)
• Lars Tetens Cubagua Churchill (7 x 50) — $11.20 (Box of 25, $280)
• Lars Tetens Cubagua Gordo (6 x 60) — $11.20 (Box of 25, $280)

Grass

Described as a limited production release with a pigtail and closed foot, sold in boxes of 20.

• Grass Big (6 x 52, torpedo) — $45 (Box of 20, $900)
• Grass Bigger (6 x 60) — $50 (Box of 20, $1,000)

Phat Cigars

There are different blends under the Phat label, the Brief XTC is described as mild, Royal, Asadachi and Short are described as medium, while Sun Fook Ka and Churchill are described as full.

• Lars Tetens Phat Brief XTC (6 x 50) — $14.25 (Box of 30, $427.50)
• Lars Tetens Phat Asadachi (6 x 50/60) — $15.50 (Box of 30, $465)
• Lars Tetens Phat Royal (6 x 44) — $11.75 (Box of 30, $352.50)
• Lars Tetens Phat Short Natural (5 1/4 x 50) — $11.75 (Box of 30, $352.50)
• Lars Tetens Phat Sun fook Ka (6 1/2 x 44) — $12 (Box of 30, $360)
• Lars Tetens Phat Churchill (7 1/2 x 50) — $15.50 (Box of 20, $310)

Serie D

Tetens describes this as one of his most important lines, one that emphasizes ligero.

• Lars Tetens Serie D Robusto (5 x 50) — $10.85 (Box of 25, $271.25)
• Lars Tetens Serie D Toro (6 x 54) — $12 (Box of 25, $300)
• Lars Tetens Serie D Gordo (6 x 60) — $12.90 (Box of 25, $322.50)

SS

Short for “Spicy Sweet.” Offered in Robusto, Toro and Churchill.

• Lars Tetens SS Robusto (5 x 50) — $9.85 (Box of 25, $246.25)
• Lars Tetens SS Toro (6 x 50) — $11 (Box of 25, $275)
• Lars Tetens SS Churchill (7 x 50) — $11.25 (Box of 25, $281.25)

Steam Punk

Offered in two sizes.

• Lars Tetens Steam Punk Robusto (5 x 50) — $9.95 (Box of 25, $248.75)
• Lars Tetens Steam Punk Toro (6 x 50) — $11.60 (Box of 25, $290)

Sutton Place

Offered in Petit Corona, Robusto, Toro and Churchill, priced between $6.75-11.20.

• Lars Tetens Sutton Place Petit Corona (4 x 42) — $6.75 (Box of 30, $202.50)
• Lars Tetens Sutton Place Robusto (5 x 50) — $9.20 (Box of 25, $230)
• Lars Tetens Sutton Place Toro (6 x 50) — $11 (Box of 25, $275)
• Lars Tetens Sutton Place Churchill (7 x 48) — $11.20 (Box of 25, $280)

The company will show off the cigars at the 2019 IPCPR Convention & Trade Show, which begins June 29 in Las Vegas. It expects to begin shipping the cigars in mid-August.

Lars Tetens and Alan Rubin formed a new company, World 180, to own the Lars Tetens brands.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.