At the upcoming 2023 PCA Convention & Trade Show, La Palina will be releasing a new line called 1948 that celebrates the 75th birthday of company chairman Bill Paley, which occurred in March.

The La Palina 1948 uses a sun-grown Ecuadorian Sumatra wrapper that has been aged for two years. Underneath that is a Nicaraguan binder and filler grown by Oliva. The cigars are rolled at Oliva’s TABOLISA factory in Estelí, Nicaragua, with the line offered in four box-pressed vitolas:

  • La Palina 1948 Churchill (7 x 52) — $25 (Box of 10, $250)
  • La Palina 1948 Toro (6 x 52) — $24 (Box of 10, $240)
  • La Palina 1948 Robusto (5 x 52) — $22 (Box of 10, $220)
  • La Palina 1948 Diadema (6 x 46) — $23 (Box of 10, $230)

The Diadema vitola will only be offered to retailers who attend the PCA Convention & Trade Show, which runs from July 8-11. It is also limited to just 500 boxes.

“I am thrilled to have been able to bring this cigar series to life, as it honors both my family and our company,” said Bill Paley via a press release. “The 75-year journey I have taken, to where I am now, has been a marvelous adventure. My grandfather was a key figure in starting the company, and this cigar is also a tribute to his legacy and our continued success.”

The cigars come dressed in bands and boxes that feature illustrations of how Estelí, Nicaragua and Manhattan, New York, looked in 1948, as well as an image of Paley when he served in Vietnam as part of his military service.

“Oliva is honored to be the chosen manufacturer to commemorate such a special occasion for Bill, Clay, Sammy and everyone at La Palina,” said Cory Bappert, ceo of Oliva Cigar Co. “This project is the result of many months of collaboration to ensure the 1948 series exceeds the highest of expectations.”

The company says that the La Palina 1948 will be released annually in limited quantities, with the first shipment to stores slated for the fall.

Images courtesy of La Palina.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.