K by Karen Berger Changing Company Name to Karen Berger Cigars

For seven years, Karen Berger’s cigar company has been known as K by Karen Berger. That will change next month.

The company’s new name will be Karen Berger Cigars, a change that is being introduced to make it “easier to say the name of our company,” according to Bruce Busch, vice-president of K by Karen Berger.

In 2016, two years after her husband and industry veteran Enrique “Kiki” Berger passed away, Karen Berger unveiled her K by Karen Berger line at the IPCPR Convention & Trade Show. Mr. Berger was one of the first Americans to come to Estelí, where he established not only a cigar-making operation—Tabacalera Estelí—but also a farm. He is also credited with helping many who came to Estelí to make cigars.

Last year, the company released the K by Karen Berger 25th Anniversary by AJ Fernandez, a cigar created to commemorate the more than 25 years that the Bergers have worked in the cigar business.

According to Busch, there will be no changes to the company’s logo or packaging. In addition, the names of the company’s existing cigar lines—which include K by Karen Berger and Don Kiki—will remain the same.