Joya de Nicaragua Releasing Número Uno at IPCPR 2019
Cigar smokers will soon get to experience a cigar that had originally been reserved primarily for world leaders and that had been handed out as gifts by Nicaraguan ambassadors, as Joya de Nicaragua has announced that it will be releasing the Número Uno to retail later this year.
The cigar uses an Ecuadorian Connecticut wrapper over a Nicaraguan binder and filler, and it only available in one size, dubbed L’Ambassadeur, a 6 5/8 x 44 lonsdale with a small fantail cap.
“Numero Uno was developed as a unique gift and later an event-exclusive cigar, and although it wasn’t the original intention, we decided to make Número Uno available to a bigger audience,” said Dr. Alejandro Martínez Cuenca, Joya de Nicaragua’s owner, in a press release.
The cigar began reaching American consumers on a very limited basis in 2018 as an event-only release, but would come to prominence after winning halfwheel‘s Top Cigar of 2018 award after scoring 94 points in June 2018.
The Número Uno will debut with an updated band and packaging at the 2019 IPCPR Convention & Trade Show, which begins June 29, and will get a worldwide launch at the 2019 InterTabac trade fair in Dortmund, Germany in September. The company is scheduled to begin shipping the cigars early in fall 2019.
In the U.S., the cigar will retail for $15 and will be offered in 25-count boxes, available only through Drew Diplomat Retail Program brick-and-mortar retailers. Production is being limited to just 1,500 boxes per year, made by a select group of skilled rollers.
It is part of a new collection called Obras Maestras, a designation the company is bestowing upon its ultra-premium family of cigars. That group includes Cuatro Cinco and Cinco Décadas.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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