JM Tobacco, makers of the JM line of cigars as well as the Española Fine Cigars and Zoidian Cigars lines, had announced new branding for the company, which it describes as “a statement of the company’s commitment to innovation, quality, and a bright future.”

“We are thrilled to introduce our new company logo to our valued customers, partners, and the entire industry,” said Anto Mahroukian, president of JM Cigars, in a press release. “This emblem represents our unwavering commitment to delivering the finest cigars, now and in the future. We believe it is a symbol of our dedication to innovation and excellence.”

The company noted that it sought to both reflect the company’s history while embracing its vision for the future, which is said it achieved through a logo that offers a timeless design with a modern touch and the versatility to adapt into various uses.

JM Tobacco, Inc. was founded in 1996 by John Mahroukian and is currently headed by his son Anto and is based in Los Angeles. In distributes its cigars to stores in the United States and Europe.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.