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JM Tobacco Adds JM’s Nicaraguan

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JM Tobacco has released its latest offering to retail, the JM’s Nicaraguan line. A hand-made Cuban sandwich style cigar, the line is available in eight sizes ranging from a 5 1/2 x 42 corona to a 6 3/4 x 62 gordo grande, all with prices under $3 per cigar.

The line gets its name from its Nicaraguan filler, while the binder is a Connecticut broadleaf maduro leaf. On top of that sits a choice of a Indonesian-grown Sumatra or Connecticut broadleaf maduro wrapper. The company describes the new cigar as delivering “a creamy-smooth smoke, with hints of nuts and chocolate.” In a press release, JM Tobacco’s president Anto Mahroukian said the JM’s Nicaragua is a  “sweet smoke, with a flavor and body that are tailored to the three-to-four-a-day smoker.”

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With the addition of JM’s Nicaraguan, Mahroukian cited the completion of JM’s program to unify the features of the five JM’s product category. “All the box art, graphics and text is identical between the lines, varying only in their color combinations for easy identification; the Nicaraguan is yellow with blue trim–the Nicaraguan flag’s colors–everything else is consistent across the JM’s series: box graphics and text, shapes, manufacturer’s suggested retail prices and box counts.” He added that the designs have made it easier for smokers to identify the company’s individual products.

JMs Nicaragauan featured

The JM’s Nicaraguan is available in the following sizes: a 5 1/2 x 42 corona, 5 x 50 robusto, 6 x 50 toro, 6 3/4 x 50 churchill, 6 x 52 belicoso, 4 x 62 gordito, 5 1/2 x 62 gordo and 6 3/4 x 62 gordo grande. The  gordo sizes come in 24-count boxes, while the smaller sizes come in boxes of 50, and all are currently available. All of the cigars are made at Tabacalera Turey S.A. in the Dominican Republic.

JM’s Nicaraguan join the company’s existing “JM’s” brand value-priced cigars, which are available in four different wrappers: Sumatra, Corojo, Connecticut and Maduro.

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I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.

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