J.C. Newman Renames PENSA Factory

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PENSA is now known as J.C. Newman PENSA.

J.C. Newman Cigar Co. has announced that it has renamed the factory, whose acronym stands for Puros de Esteli Nicaragua S.A., to include the J.C. Newman name.

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“This change, while symbolic, reflects the shift that we are making as a company to elevate the ‘J.C. Newman’ name and use it to tell our story as a 123-year-old, four-generation family business, and America’s oldest family-owned premium cigar maker,” said Eric Newman, president of J.C. Newman, in a press release.

J.C. Newman PENSA is the second largest cigar factory in Estelí, Nicaragua, rolling over 100,000 cigars per day. It opened in 2011 rolling Quorum and El Baton, shortly thereafter adding Perla del Mar and then J.C. Newman moved its Brick House brand from another factory to PENSA.

The factory is co-run by Omar Ortez and Lazaro Lopez.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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