Island Lifestyle Updates Aged Reserve Packaging


Island Lifestyle Importers is updating the look of its three core line cigars, moving them from black, 25-count boxes, to white, 10-count boxes, and giving the designs an updated look to enhance their physical presentation.

The change will apply to all three lines, the Island Lifestyle Aged Reserve Connecticut, Island Lifestyle Aged Reserve Sun Grown, and Island Lifestyle Aged Reserve Maduro.


“We listened to our dealers’ feedback regarding space and consumer retail buying trends and we adjusted accordingly, said Ryan Frailing, coo of Island Lifestyle Importers. “We want them to know we are committed to assist them in the success of their stores.”

Via a press release, the company added that the new format is both more economically friendly to the consumer as well as more retail friendly, as it allows for a smaller footprint. In addition to the changes to the boxes, the company made artistic changes to the cigar bands, box wrasp and box vistas by going from a matte gold to gold foil finish, as well as enhancing the colors with deeper shades. The company says the combination gives more pop to the physical presentation.

The new format is currently available, so it will be arriving in stores in the coming weeks.

Images courtesy of Island Lifestyle Importers.

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I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.

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