Island Lifestyle Importers is updating the look of its three core line cigars, moving them from black, 25-count boxes, to white, 10-count boxes, and giving the designs an updated look to enhance their physical presentation.
The change will apply to all three lines, the Island Lifestyle Aged Reserve Connecticut, Island Lifestyle Aged Reserve Sun Grown, and Island Lifestyle Aged Reserve Maduro.
“We listened to our dealers’ feedback regarding space and consumer retail buying trends and we adjusted accordingly, said Ryan Frailing, coo of Island Lifestyle Importers. “We want them to know we are committed to assist them in the success of their stores.”
Via a press release, the company added that the new format is both more economically friendly to the consumer as well as more retail friendly, as it allows for a smaller footprint. In addition to the changes to the boxes, the company made artistic changes to the cigar bands, box wrasp and box vistas by going from a matte gold to gold foil finish, as well as enhancing the colors with deeper shades. The company says the combination gives more pop to the physical presentation.
The new format is currently available, so it will be arriving in stores in the coming weeks.
Images courtesy of Island Lifestyle Importers.