IPCPR Survey Says Holiday 2018 Cigar Sales Were Up
A survey of cigar retailers shows an increase in sales for the 2018 holiday season.
The International Premium Cigar & Pipe Retailers Association (IPCPR) conducted a survey of its members, largely brick-and-mortar cigar stores, asking three questions pertaining to the week of Dec. 18-24, 2018:
- Was your premium tobacco store(s)’ total sales volume over the pre-Christmas holiday week up, down or relatively flat compared to the same period in 2017?
- Was your premium tobacco store(s)’ store traffic over the pre-Christmas holiday week up, down or relatively flat compared to the same period in 2017?
- Was your premium tobacco store(s)’ average spend per customer over the pre-Christmas holiday week up, down or relatively flat compared to the same period in 2017?
Responses show that sales volume (60 percent) and traffic (58 percent) were up at the majority of retailers. However, the average customer spend was less than (20 percent) or flat (33 percent) compared to the similar period for 2017
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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