IPCPR 2018: Perdomo
The LED halo ring was back over the Perdomo booth this year, the Pearl drum kit was back inside the booth alongside a pair of congas that Nicholas Perdomo III was playing, and while it looked much the same, there was one thing missing: new cigars.
Nick Perdomo Jr. said that the company opted not to roll out anything new based both on the risks associated of bringing cigars out under the new FDA regulations, and that it made more sense to focus on the brands more than 100 SKUs, getting more of them onto their existing retailers’ shelves.
One thing that did change this year was an updated presentation for the Perdomo Reserve 10th Anniversary Champagne, as the boxes and bands get gold holographic foil added. It’s a familiar look but one that is a good bit brighter and more eye-catching than the previous iteration. Expect to see it soon on your local retailer’s shelves.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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