Pete Johnson was pretty coy about what he had planned for the show, but it turns out, there’s actually some new items for both L’Atelier Imports and Tatuaje.

The booth is the same as last year, including a 4:30 p.m. bottle share with a variety of craft beers and sought after brown spirits. Sadly, this writer has to work, so no Cable Car beer for me. That being said, the larger Tatuaje structure feels like the right home for Johnson et al., partially because of the giant portraits that adorn one wall.

Tatuaje The Michael

The next Monster Series is on display and will ship in October. Johnson told me there will be 500 less 10-count boxes than last year, meaning only 4,500. In addition, an Elie Bleu lighter has been created for the release, though that will be covered more in the Elie Bleu booth.

  • Wrapper: Ecuadorian Habano
  • Binder: Nicaragua
  • Filler: Nicaragua
  • Tatuaje The Michael (6 1/8 x 52) — $13 (Boxes of 13, $169)

Launch Date: October 2017Tatuaje Tattoo Needles

The newest soft pack from Tatuaje and L’Atelier. Pete Johnson finally made a Tattoo joke.

  • Wrapper: Ecuadorian Habano
  • Binder: Nicaragua
  • Filler: Nicaragua
  • Tatuaje Tattoo Needles (4 1/2 x 38) — $3.25 (Sleeves of five, $16.25; Boxes of 50, $162.50)

Négociant Monopole No. 4

The Négociant line has only been widely offered for less than six months and there’s already a new size. It’s called No. 4 and it ships in August.

  • Wrapper: Ecuadorian Connecticut
  • Binder: Mexico & Nicaragua
  • Filler: Nicaragua
  • Négociant Monopole No. 4 (4 1/8 x 46) — $8 (Boxes of 25, $200)

Launch Date: August 2017Surrogates 7th Sam

It’s the same shape as the Avion 11, though it’s round instead of box-pressed. The name comes from the fact there are seven different varietals of tobacco in the blend.

  • Wrapper: Ecuadorian Sumatra
  • Binder: Nicaragua
  • Filler: Connecticut Broadleaf, Mexico & Nicaragua
  • Surrogates 7th Sam (6 3/4 x 48/52) — $11 (Boxes of 20, $220)

Launch Date: July 2017L’Atelier Racine Extension de la Racine ER17

Not on display, but shipping next month. The cigar is the same, the Racine ER13, except it’s $9.75 instead of $9.25 and there will only be 500 boxes.

  • Wrapper: Nicaraguan Sun Grown Criollo
  • Binder: Nicaragua
  • Filler: Nicaragua
  • L’Atelier Racine Extension de la Racine ER17 (5 7/8 x 52) — $9.75 (Boxes of 20, $195)

Launch Date: August 2017

Tatuaje Reserva Broadleaf Collection 10-Counts

The 10-count boxes of the Reserva Broadleaf Collection will ship in August or September.

Davidoff is the official sponsor of halfwheel's coverage of the 2017 IPCPR Convention & Trade Show.
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Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.