Pete Johnson’s two cigar labels will now be one, officially.
Effective March 19, Tatuaje and L’Atelier Imports will merge. While it’s unlikely to mean much for consumers, it will mean a unified price list.
“We’ve been planning on merging Tatuaje and L’Atelier for over a year now. Sean (Johnson’s) exit rapidly moved up that timeline,” said Pete Johnson in a statement to halfwheel. “Starting March 19th the two companies will run as one and all brands will ship from Tatuaje Cigars Inc./Havana Cellars”
Pete Johnson said the company will also begin adding barcodes to 85 percent of its combined portfolio.
Johnson launched Tatuaje in 2003, developing and launching the brand while he was still working as a retailer. L’Atelier launched in 2012, a project between Pete Johnson, K.C. Johnson (related), Sean “Casper” Johnson (unrelated) and Dan Welsh.
Both companies’ cigars are produced by the García family at their factories in Nicaragua and Miami.