Tatuaje & L’Atelier Imports Merging

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Pete Johnson’s two cigar labels will now be one, officially.

Effective March 19, Tatuaje and L’Atelier Imports will merge. While it’s unlikely to mean much for consumers, it will mean a unified price list.

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“We’ve been planning on merging Tatuaje and L’Atelier for over a year now. Sean (Johnson’s) exit rapidly moved up that timeline,” said Pete Johnson in a statement to halfwheel. “Starting March 19th the two companies will run as one and all brands will ship from Tatuaje Cigars Inc./Havana Cellars”

Pete Johnson said the company will also begin adding barcodes to 85 percent of its combined portfolio.

Johnson launched Tatuaje in 2003, developing and launching the brand while he was still working as a retailer. L’Atelier launched in 2012, a project between Pete Johnson, K.C. Johnson (related), Sean “Casper” Johnson (unrelated) and Dan Welsh.

Both companies’ cigars are produced by the García family at their factories in Nicaragua and Miami.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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