Serino Cigar Co. is a new brand that debuted at the 2016 IPCPR Convention & Trade Show, where it showed off four distinct blends in its Royale 20th Anniversary line, all of which are packaged in 20-count boxes.

APS_Serino Booth IPCPR 2016

The new company is owned by the same group behind APS Distributors, LLC and all four blends are being rolled at Omar González Alemán’s La Corona Factory, which is best known for producing the HR Habano line of cigars for Hirochi Robaina.

APS_Serino Royale Connecticut IPCPR 2016

Serino Royale 20th Anniversary Connecticut

Available in four vitolas, the Serino Royale 20th Anniversary Connecticut is composed of a Ecuadorian Connecticut wrapper as well as a Nicaraguan binder and filler tobacco from both Estelí and Jalapa.

  • Wrapper: Ecuadorian Connecticut
  • Binder: Nicaragua
  • Filler: Nicaragua
  • Serino Royale 20th Anniversary Connecticut Churchill (7 x 50) — $12.75 (Boxes of 20, $255)
  • Serino Royale 20th Anniversary Connecticut Gordo (6 x 60) — $12.90 (Boxes of 20, $258)
  • Serino Royale 20th Anniversary Connecticut Toro (6 x 52) — $12.50 (Boxes of 20, $250)
  • Serino Royale 20th Anniversary Connecticut Torpedo (6 1/8 x 52) — $12.75 (Boxes of 20, $255)

Launch Date: August 2016

Production: Regular Production

APS_Serino Royale Medio IPCPR 2016

Serino Royale 20th Anniversary Medio

Like the Connecticut blend, the Serino Royale 20th Anniversary Medio is being offered in four sizes, and is composed of a Ecuadorian habano clara wrapper with the same Nicaraguan binder and filler tobacco from both Estelí and Jalapa that are in the other three blends.

  • Wrapper: Ecuadorian Habano
  • Binder: Nicaragua
  • Filler: Nicaragua
  • Serino Royale 20th Anniversary Medio Belicoso (5 1/2 x 60) — $12.50 (Boxes of 20, $250)
  • Serino Royale 20th Anniversary Medio Petite Sublime (5 3/4 x 54) — $12.75 (Boxes of 20, $255)
  • Serino Royale 20th Anniversary Medio Robusto Gordo (5 1/2 x 60) — $12.75 (Boxes of 20, $255)
  • Serino Royale 20th Anniversary Medio Toro (6 x 52) — $12.50 (Boxes of 20, $250)

Launch Date: August 2016

Production: Regular Production

APS_Serino Royale Maduro IPCPR 2016

Serino Royale 20th Anniversary Maduro

Featuring an Ecuadorian habano oscuro wrapper, the Serino Royale 20th Anniversary Maduro is packaged in boxes of 20 and includes and internal blend of a Nicaraguan binder and filler tobacco from Estelí and Jalapa in Nicaragua. The maduro-wrapped version is available in the same four vitolas and prices as the Medio blend.

  • Wrapper: Ecuadorian Habano Oscuro
  • Binder: Nicaragua
  • Filler: Nicaragua
  • Serino Royale 20th Anniversary Maduro Belicoso (5 1/2 x 60) — $12.50 (Boxes of 20, $250)
  • Serino Royale 20th Anniversary Maduro Petite Sublime (5 3/4 x 54) — $12.75 (Boxes of 20, $255)
  • Serino Royale 20th Anniversary Maduro Robusto Gordo (5 1/2 x 60) — $12.75 (Boxes of 20, $255)
  • Serino Royale 20th Anniversary Maduro Toro (6 x 52) — $12.50 (Boxes of 20, $250)

Launch Date: August 2016

Production: Regular Production

APS_Serino Royale Maduro XX IPCPR 2016

Serino Royale 20th Anniversary Maduro XX

The strongest of the four blends in the line is the Serino Royale 20th Anniversary Maduro XX, which features an Ecuadorian habano 2000 “oscuro maduro” wrapper along with the same internal blend of a Nicaraguan binder and filler tobacco from Estelí and Jalapa in Nicaragua.

  • Wrapper: Ecuadorian Habano 2000
  • Binder: Nicaragua
  • Filler: Nicaragua
  • Serino Royale 20th Anniversary Maduro XX Belicoso (5 1/2 x 52) — $12.50 (Boxes of 20, $250)
  • Serino Royale 20th Anniversary Maduro XX Robusto (5 1/8 x 48) — $11.95 (Boxes of 20, $239)
  • Serino Royale 20th Anniversary Maduro XX Sublime (6 1/4 x 54) — $12.90 (Boxes of 20, $258)
  • Serino Royale 20th Anniversary Maduro XX Toro (6 x 52) — $12.75 (Boxes of 20, $255)

Launch Date: August 2016

Production: Regular Production

Davidoff is the official sponsor of halfwheel's coverage of the 2016 IPCPR Convention & Trade Show.
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Brooks Whittington

I have worn many hats in my life up to this point: I started out as a photojournalist for the Dallas Morning News and the Fort Worth Star-Telegram, then transitioned to photographing weddings—both internationally and in the U.S.—for more than a decade. After realizing that there was a need for a cigar website containing better photographs and more in-depth information about each release, I founded my first cigar blog, SmokingStogie, in 2008. SmokingStogie quickly became one of the more influential cigar blogs on the internet, known for reviewing preproduction, prerelease, rare, extremely hard-to-find and expensive cigars, and it was one of the predecessors to halfwheel, which I co-founded.